Digital marketing refers to the usage of online platforms, tools, and strategies to promote products or services, connect with target audiences, as well as affect growth for the business.In today’s competitive world, where consumers spend a significant amount of time online, digital marketing allows reaching potential customers in a way that is highly targeted, cost-effective, as well as measurable. Through digital marketing channels such as social media, search engines, email, and content marketing, brands can build excellent visibility, engage consumers in real-time, as well as maintain presence in an ever-changing marketplace.